{"title":"The Beach Go-ers","description":null,"products":[{"product_id":"nomad-lifeguard-hat-topography","title":"UPF 50+ Lifeguard Straw Hat in Nomad Blue","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe perfect blend of FUNctional design and serious sun protection, Hemlock’s OG Lifeguard Hat features a tall cattleman crown, 4.5” wide brim, and certified UPF 50+ under-brim liner to shield your face, ears, and neck. Lightweight and breathable, it’s built for those who live life under the brim™. Each hat is finished with a uniquely designed under-brim print, adding a one-of-a-kind touch to your shade game. Plus, this design comes in \u003c\/span\u003e\u003ca href=\"https:\/\/www.hemlockhatco.com\/products\/kids-signature-lifeguard-in-nomad-blue\"\u003e\u003cu class=\"ql-und\"\u003eKid's sizing\u003c\/u\u003e\u003c\/a\u003e\u003cspan\u003e, so you can match in the sun. Stay cool, stay covered, and always Stay Shady™\u003c\/span\u003e\u003c\/p\u003e","brand":"Hemlock Hat Co.","offers":[{"title":"Nomad Blue \/ One Size","offer_id":32904145010793,"sku":"20NM222","price":42.0,"currency_code":"USD","in_stock":true},{"title":"Nomad Blue \/ XL","offer_id":44725572796696,"sku":"20NM222XL","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1351\/8051\/files\/hemlock-lifeguard-straw-hat.png?v=1776792275"},{"product_id":"hermosa-straw-fedora-hat","title":"Hermosa in Natural","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Hermosa Straw Fedora Hat is your perfect companion for sun-soaked escapes. Crafted from premium, handwoven tripilla straw, its wide brim provides ample shade, helping to shield your face and neck from harmful UV rays. Lightweight yet structured, this fedora blends effortless style with all-day comfort, making it a must-pack for beach getaways, resort lounging, and outdoor adventures. Whether you're exploring a coastal town or unwinding by the pool, the Madero keeps you cool, protected, and effortlessly chic.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hemlock Hat Co.","offers":[{"title":"Natural \/ S","offer_id":39476712800361,"sku":"21HNASM","price":98.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ M","offer_id":39476712833129,"sku":"21HNAMD","price":98.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ L","offer_id":39476712865897,"sku":"21HNALG","price":98.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ XL","offer_id":44447881888024,"sku":"21HNAXL","price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1351\/8051\/files\/hemlock-hermosa-fedora-straw-hat-unisex.png?v=1771448427"},{"product_id":"madero-straw-fedora-hat","title":"Madero in Toast","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Madero Straw Fedora Hat is your perfect companion for sun-soaked escapes. Crafted from premium, handwoven tripilla straw, its wide brim provides ample shade, helping to shield your face and neck from harmful UV rays. Lightweight yet structured, this fedora blends effortless style with all-day comfort, making it a must-pack for beach getaways, resort lounging, and outdoor adventures. 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The Santos is a medium depth cattleman crown lifeguard hat with an oversized arched brim treated with light stiffness for flexible structure and shape. Directly from the earth alongside our artisan partners, we bring you handmade quality you can trust.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hemlock Hat Co.","offers":[{"title":"Natural \/ One Size","offer_id":47580539814168,"sku":"23STNOS","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1351\/8051\/files\/hemlock-santos-lifeguard-straw-hat-natural-unisex.png?v=1772491398"},{"product_id":"santos-oversized-lifeguard-hat","title":"Santos Lifeguard in Toast","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBorn from earth and hand woven by artisans. The Santos is a medium depth cattleman crown lifeguard hat with an oversized arched brim treated with light stiffness for flexible structure and shape. Directly from the earth alongside our artisan partners, we bring you handmade quality you can trust.\u003c\/span\u003e","brand":"Hemlock Hat Co.","offers":[{"title":"Toast \/ One Size","offer_id":47580541419800,"sku":"23STTOS","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1351\/8051\/files\/hemlock-santos-lifeguard-straw-hat-toast-unisex.png?v=1772491172"},{"product_id":"lenny-straw-bucket-hat","title":"Lenny Bucket in Natural","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTimeless and versatile, the Lenny Straw Bucket Hat is crafted from 100% raffia straw in an intricately handwoven design. Its lightweight yet structured silhouette offers a refined touch, while the frayed edge detail adds a laid-back finish. The interior size adjuster lets you customize the fit, reducing the size by 1 to 2.5 cm for a personalized feel across different head sizes. 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Lightweight and breathable, it’s built for those who live life under the brim™. Each hat is finished with a uniquely designed under-brim print, adding a one-of-a-kind touch to your shade game. Plus, this design comes in \u003c\/span\u003e\u003ca href=\"https:\/\/www.hemlockhatco.com\/products\/kids-signature-lifeguard-in-hanalei-hula\"\u003e\u003cu class=\"ql-und\"\u003eKid's sizing\u003c\/u\u003e\u003c\/a\u003e\u003cspan\u003e, so you can match in the sun. Stay cool, stay covered, and always Stay Shady™\u003c\/span\u003e\u003c\/p\u003e","brand":"Hemlock Hat Co.","offers":[{"title":"Hula \/ One Size","offer_id":47655456932120,"sku":"24HA001","price":42.0,"currency_code":"USD","in_stock":true},{"title":"Hula \/ XL","offer_id":47655456964888,"sku":"24HA001XL","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1351\/8051\/files\/Hanalei-View-1.png?v=1785165885"},{"product_id":"morro-straw-fedora-hat","title":"Morro Fedora in Toast","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Morro Straw Fedora is the perfect blend of function and style, designed for sun-soaked adventures. Handwoven from premium tripilla straw, it features a 3.5\" wide brim for just the right amount of shade while keeping a lightweight, breathable feel. 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With an interior size adjuster for a custom fit, the Morro is ready for everything from beachside lounging to weekend hikes and backyard gatherings.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hemlock Hat Co.","offers":[{"title":"Toast \/ S","offer_id":47659919114520,"sku":"24MFTSM","price":96.0,"currency_code":"USD","in_stock":false},{"title":"Toast \/ M","offer_id":47659919147288,"sku":"24MFTMD","price":96.0,"currency_code":"USD","in_stock":true},{"title":"Toast \/ L","offer_id":47659919180056,"sku":"24MFTLG","price":96.0,"currency_code":"USD","in_stock":false},{"title":"Toast \/ XL","offer_id":47659919212824,"sku":"24MFTXL","price":96.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1351\/8051\/files\/morro-fedora-straw-hat-toast-unisex_f8d53906-02da-4081-9e2c-5b225f342451.png?v=1772490546"},{"product_id":"morro-straw-fedora-hat-natural","title":"Morro Fedora in Natural","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Morro Straw Fedora is the perfect blend of function and style, designed for sun-soaked adventures. Handwoven from premium tripilla straw, it features a 3.5\" wide brim for just the right amount of shade while keeping a lightweight, breathable feel. The structured silhouette adds a refined touch, while an adjustable drawcord helps keep your hat in place on breezy days. 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Lightweight and breathable, it’s built for those who live life under the brim™. Each hat is finished with a uniquely designed under-brim print, adding a one-of-a-kind touch to your shade game. Plus, this design comes in \u003c\/span\u003e\u003ca href=\"https:\/\/www.hemlockhatco.com\/products\/kids-signature-lifeguard-in-flying-fish\"\u003e\u003cu class=\"ql-und\"\u003eKid's sizing\u003c\/u\u003e\u003c\/a\u003e\u003cspan\u003e, so you can match in the sun. 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Plus, this design comes in \u003c\/span\u003e\u003ca href=\"https:\/\/www.hemlockhatco.com\/products\/kids-signature-lifeguard-in-solid-black\"\u003e\u003cu class=\"ql-und\"\u003eKid's sizing\u003c\/u\u003e\u003c\/a\u003e\u003cspan\u003e, so you can match in the sun.Stay cool, stay covered, and always Stay Shady™.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hemlock Hat Co.","offers":[{"title":"Solid Black \/ One Size","offer_id":49671849967896,"sku":"25LAKOS","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Solid Black \/ XL","offer_id":49671850000664,"sku":"25LAKXL","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1351\/8051\/files\/Solidblackfloatingviewtransparent.png?v=1776114787"},{"product_id":"lana-lifeguard-in-brown","title":"Lana UPF 50+ Lifeguard Straw Hat in Brown","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eStay effortlessly cool and protected with the Lana Lifeguard, featuring a tall fedora crown and a striking two-tone paper straw weave. 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Its 4.1\" wide brim and UPF 50+ underbrim fabric offer superior sun protection, while the elastic sweatband and adjustable drawcord ensure a comfortable, secure fit. Designed to fit most adults, this hat is your perfect companion for sunny-day adventures.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hemlock Hat Co.","offers":[{"title":"Navy \/ One Size","offer_id":49671866286360,"sku":"25LHHOS","price":48.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1351\/8051\/files\/hemlock-lana-upf50-lifeguard-straw-hat-navy.png?v=1773936733"},{"product_id":"bruma-cowboy-in-natural","title":"Bruma Cowboy in Natural","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Bruma Straw Cowboy Hat blends classic Western style with everyday durability and sun protection. Made from 100% tripilla palm straw, it features fedora style crown, turned-up brim, and a genuine leather drawcord for a secure fit. 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Its natural elegance compliments any look, while the interior size adjuster lets you customize the fit, reducing the size by 1 to 2.5 cm for a personalized feel across different head sizes. Effortlessly stylish, this hat is perfect companion for sun-filled days and beach getaways.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hemlock Hat Co.","offers":[{"title":"Natural \/ S","offer_id":49671869694232,"sku":"25KCCSM","price":114.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ M","offer_id":49671869727000,"sku":"25KCCMD","price":114.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ L","offer_id":49671869759768,"sku":"25KCCLG","price":114.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1351\/8051\/files\/hemlock-olivia-bucket-natural.png?v=1774383134"},{"product_id":"signature-lifeguard-in-solid-pink","title":"UPF 50+ Lifeguard Straw Hat in Solid Pink","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe perfect blend of FUNctional design and serious sun protection, Hemlock’s OG Lifeguard Hat features a tall cattleman crown, 4.5” wide brim, and certified UPF 50+ under-brim liner to shield your face, ears, and neck. Lightweight and breathable, it’s built for those who live life under the brim™. Each hat is finished with a solid-colored washed cotton canvas under-brim fabric for a clean and classic look. Plus, this design comes in\u003ca href=\"https:\/\/www.hemlockhatco.com\/products\/kids-signature-lifeguard-in-solid-pink\"\u003e Kid's sizing\u003c\/a\u003e, so you can match in the sun. Stay cool, stay covered, and always Stay Shady™.\u003cbr\u003e\u003c\/p\u003e","brand":"Hemlock Hat Co.","offers":[{"title":"Solid Pink \/ One Size","offer_id":49672171159832,"sku":"25LAMOS","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1351\/8051\/files\/Solidpinkunderbrimtransparent.png?v=1776113606"},{"product_id":"dive-inn-foam-trucker-hat-in-navy","title":"Dive Inn Foam Trucker Hat in Navy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Dive Inn Foam Trucker Hat features a structured 5-panel design with a high crown profile and classic rope detail across the brim. 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