About Us 6.26.25
Hemlock began in 2016 in sunny La Jolla, California. Our founder, Anthony Lora - a SoCal native - spent countless hours under the sun. Like many, he understood the importance of sun protection but grew frustrated by the lack of durable, stylish options that would last more than a few wears.
Determined to create something better, Anthony turned his vision into a reality- a true garage-born idea. Blending functionality with character, he crafted the first Hemlock hat: a lifeguard hat reimagined as a canvas for creativity and shade. With its oversized brim offering superior sun protection and bold prints adding a sense of fun and
self-expression, Hemlock hats quickly stood out.
What started with a single product has since grown into a versatile collection of headwear designed for everyday life. From premium straw hats and packable styles to ball caps, visors, and kids' options, Hemlock offers something for everyone. Through it all, we've stayed true to our core values: sun protection, quality, and style -always innovating to bring new ideas to life.
Est. 2016
It's A Family Biz
Today, Hemlock is proud to be a family-owned private business. As parents, Anthony and his wife Lauren have found an even greater purpose in promoting sun safety. Protecting their own chi Id ren has deepened their commitment to helping others enjoy life outdoors without compromise. Every hat is thoughtfully designed to combine functionality, durability, and style -so you can focus on making memories under the sun.
Whether you're hiking a new trail, lounging at the beach, or relaxing in your backyard, Hemlock is here to help you live a life under the brim.
Thank you for being part of our journey. We're honored to be part of yours.
Stay Shady™
Passion & Purpose
Sun Protection
Hemlock began in 2016 in sunny La Jolla, California. Our founder, Anthony Lora - a SoCal native - spent countless hours under the sun. Like many, he understood the importance of sun protection but grew frustrated by the lack of durable, stylish options that would last more than a few wears.
Determined to create something better, Anthony turned his vision into a reality- a true garage-born idea. Blending functionality with character, he crafted the first Hemlock hat: a lifeguard hat reimagined as a canvas for creativity and shade. With its oversized brim offering superior sun protection and bold prints adding a sense of fun and
self-expression, Hemlock hats quickly stood out.
What started with a single product has since grown into a versatile collection of headwear designed for everyday life. From premium straw hats and packable styles to ball caps, visors, and kids' options, Hemlock offers something for everyone. Through it all, we've stayed true to our core values: sun protection, quality, and style -always innovating to bring new ideas to life.
Our Values
Our values are woven into every hat we craft
Core Values
People First
It all starts with our people
Adventurous Spirit
We're all about chasing the adventure
FUNctional
There's a reason "fun" is in the word "function"
