
Throwin' Shade at Skin Cancer
This May, your hat does more than just block rays.
Every purchase helps fund the American Cancer Society’s mission for supporting life-saving research, free screenings, and care for those impacted by skin cancer.
5% of all profits help fund sun safety education, cancer research, and free screenings.
Let’s make sun safety smarter, and skin cancer less common.

Education & Awareness
Why It Matters
Fun & Friendly Tip: When the sun's rays are strong, protect yourself from sun damage by wearing a hat, applying sunscreen, and finding shade.
Why Shade Matters
Quick Stats:
- Skin cancer is the most common cancer in the U.S., with over 5 million cases diagnosed each year.
- One in five Americans will develop skin cancer in their lifetime.
- Caught early, most skin cancers are highly treatable.
Your Hat, Their Help
How you make a difference
We’re proud to partner with the American Cancer Society to raise awareness and support early detection efforts. When you purchase a hat from our site for the month of May, 5% of all profits help fund sun safety education, cancer research, and free screenings.

Donation Options

Your Purchase Matters
5% of all profits from site help fund sun safety education, cancer research, and free screenings.

Direct Donation
While finding your perfect hat, choose the amount you would like to donate. 100% of your donation goes to American Cancer Society.

Finding The Right Partner
Results Matter
ACS has helped drive a 33% drop in cancer mortality since 1991, saving more than 4 million lives.
Stay Shady in Style
Our wide-brim hats keep you cool, confident, and protected. Whether you’re on a hike, by the water, or just soaking up a little sun, these hats are designed to keep skin covered and heads happy.

Show us how you throw shade
Join the movement. Post a photo of how you’re throwing shade—whether it’s on a beach, trail, or just your backyard—and tag @Hemlock using #ThrowingShadeAtSkinCancer.