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Throwin' Shade at Skin Cancer

This May, your hat does more than just block rays.

Every purchase helps fund the American Cancer Society’s mission for supporting life-saving research, free screenings, and care for those impacted by skin cancer.

5% of all profits help fund sun safety education, cancer research, and free screenings.

Let’s make sun safety smarter, and skin cancer less common.

Education & Awareness

Why It Matters

Fun & Friendly Tip: When the sun's rays are strong, protect yourself from sun damage by wearing a hat, applying sunscreen, and finding shade.

Why Shade Matters

Quick Stats:

  • Skin cancer is the most common cancer in the U.S., with over 5 million cases diagnosed each year.
  • One in five Americans will develop skin cancer in their lifetime.
  • Caught early, most skin cancers are highly treatable.

Your Hat, Their Help

How you make a difference

We’re proud to partner with the American Cancer Society to raise awareness and support early detection efforts. When you purchase a hat from our site for the month of May, 5% of all profits help fund sun safety education, cancer research, and free screenings.

Donation Options

Your Purchase Matters

5% of all profits from site help fund sun safety education, cancer research, and free screenings.

Direct Donation

While finding your perfect hat, choose the amount you would like to donate. 100% of your donation goes to American Cancer Society.

Finding The Right Partner

Results Matter

ACS has helped drive a 33% drop in cancer mortality since 1991, saving more than 4 million lives.

Stay Shady in Style

Our wide-brim hats keep you cool, confident, and protected. Whether you’re on a hike, by the water, or just soaking up a little sun, these hats are designed to keep skin covered and heads happy.

UPF 50+ Lifeguard Straw Hat

Nomad Blue

$38.00
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UPF 50+ Lifeguard Straw Hat

Flying Fish

$38.00
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UPF 50+ Lifeguard Straw Hat

Hanalei Hula

$38.00
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UPF 50+ Lifeguard Straw Hat

Sunflower

$36.00
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UPF 50+ Lifeguard Straw Hat

Mermaid

$38.00
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UPF 50+ Lifeguard Straw Hat

Green Parrot

$36.00
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Santos Lifeguard Straw Hat

Toast

$72.00
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UPF 50+ Lifeguard Straw Hat

Hawaiian Floral

$36.00
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Show us how you throw shade

Join the movement. Post a photo of how you’re throwing shade—whether it’s on a beach, trail, or just your backyard—and tag @Hemlock using #ThrowingShadeAtSkinCancer.

Protect your skin. Support the cause.

Stay Shady™