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Sun Safety 101

Sun Safety 101

Woman in a red top and wearing Lana lifeguard in brown and sunglasses on a white background

Look Good. Stay Protected. Make an Impact.

Throwing Shade at Skin Cancer

Sun safety starts with a smart choice. Your hat should do more than just look good. It should help protect your skin and help change the stats around skin cancer.

Whether you’re hiking, hitting the beach, or chasing the kids around the yard, a wide-brimmed hat can help reduce your risk of skin damage without sacrificing your style.

Cartoon style sun safety icons of lifeguard hat, sunscreen bottle, sunglasses, beach umbrella, UPF 50+ badge, water bottle

What’s the UV Index and Why It Matters 

Sun Safety 101

Did you know UV rays can damage your skin in under 15 minutes? Even on cloudy days, your skin is still at risk and UV levels can spike any time you're outdoors.

Here’s how to stay protected:

  • Check the UV Index: Open your weather app, scroll down or tap into the daily forecast to see the UV Index for your location.
  • Use a UV App: Apps like EPA's "UV Index" or "UVLens" offer real-time data and alerts.
  • Cover Up: Choose wide-brim hats and UPF-rated fabrics, like Hemlock’s.
  • Be Altitude Aware: UV is stronger at higher elevations, up to 12% more intense for every 1,000 feet.
  • Stay Hydrated & Reapply SPF: Apply at least SPF 30+ before going outside, and reapply every two hours, especially after sweating or swimming.

Sun protection isn’t just for beach days. Make it part of your everyday routine.

American Cancer Society logo and text

Skin cancer is common but preventable

Why It Matters

Every time you step outside, you're exposed to UV rays that can increase your long-term risk. But with the right gear and a few smart habits, you can protect your skin and still enjoy the sunshine.

Here’s what to keep in mind:

  • 1 in 5 Americans will develop skin cancer

  • 5 M+ cases are diagnosed in the U.S. every year

  • Most skin cancers are highly treatable when caught early
Man wearing lifeguard hat in solid black with "Throwin Shade @ skin cancer" in white writing in the top of the image along with the American Cancer Society logo

$20,000 Raised in May!

Thanks to your purchases and support, we donated $20,000 to the American Cancer Society®* during Skin Cancer Awareness Month. That money helps fund free screenings, research, and sun safety education across the country.

We're proud of what we've done together—and we're not stopping here.

Stay Shady in Style

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hemlock female model wearing the lifeguard straw hat in solid black closeup

Lifeguard Hats

Two little girls wearing the Hemlock Kids UPF50+ Lifeguard Straw Hat in Solid Pink color at the beach

Kids Shop All

hemlock female model wearing the solana packable straw visor - visors collection card

Visors

hemlock male model wearing the morro straw fedora by the beach - straw hats collection card

Fedoras & Ranchers

Hemlock female model looking right wearing Lenny Straw Bucket Hat in Natural

Bucket Hats

Shop For Sun Safety

Your hat is just the start. Grab a few extra sun-smart tools to keep your skin in check.

UPF 50+

UPF 50+ Lifeguard Straw Hat

Nomad Blue

$42.00
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UPF 50+

UPF 50+ Lifeguard Straw Hat

Flying Fish

$42.00
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Sun Bum® Mineral Kit

$29.99
UPF 50+
Swatch of the Monterrey Rancher Straw Hat in toast straw color
Swatch of the Monterrey Rancher Straw Hat in natural straw color

Monterrey Rancher Straw Hat

Toast

$100.00
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Swatch of the Lana Lifeguard in Sand straw color
Swatch of the Lana Lifeguard in Brown straw color
Swatch of the Lana Lifeguard in Navy straw color

Lana UPF 50+ Lifeguard Straw Hat

Sand

$48.00
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UPF 50+ Lifeguard Straw Hat

Desert Bloom

$42.00
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UPF 50+

UPF 50+ Lifeguard Straw Hat

Hanalei Hula

$42.00
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Female wearing Lana Sand at the beach

Show us how you throw shade

Join the movement. Post a photo of how you’re throwing shade—whether it’s on a beach, trail, or just your backyard—and tag @Hemlock using #ThrowingShadeAtSkinCancer.

Protect your skin. Support the cause.

Stay Shady™

*During May 2025, 5% of all profits from sales on hemlockhatco.com were donated to the American Cancer Society®. The American Cancer Society does not endorse any service or product.